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Meet Robin
It takes an unusual person to lead top-notch research on the next generation of crop technologies, and an experienced sales strategist to position those offerings in a way that excites customers. Robin is the one-in-a-million professional agronomist who can fill both the “scientist” and “sales strategist” roles while simultaneously delivering strategic market insights that shape the future of the business.
Robin has 20+ years of success developing market-leading product offerings in the agribusiness industry. She leverages her background as a top strategic scientist to consult on effective sales enablement and targeted marketing strategies, especially for new product launches. Robin is a compelling public speaker and technical writer who translates complex scientific ideas into engaging presentations, marketing education materials, and sales training tools that connect with all audiences.
Prior to AgNexus Robin Ross oversaw all U.S.-based R&D programs on row crops, vegetables, turf, and horticulture with Acadian Plant Health. In this role she played an integral role in establishing the company’s credibility as a world leader in the biostimulant field and was a key scientist on the commercial launch of two new products with global impact. Her talents in marketing innovation led major change in the company’s science culture and improve field studies as well as using science to equip a more-informed and persuasive sales force.
Robin has a Master of Science (MS) in Plant Pathology with Minor in Experimental Statistics, Clemson University, Clemson, SC Master’s Thesis: “Biological Control of Wirestem on Cabbage” (Controlling Rhizoctonia with Elicitors, Beneficial Fungi, & Bacteria) with a Bachelor of Science (BS) in Biology, Mars Hill College, Mars Hill, NC. Through her career she has had multiple continuing education classes in Leadership, Relationship Selling, Communication Selling, and Myers-Briggs Communication
Meet Annalisa
Transitioning from dusty boots to boardroom suits and back again is nothing new for Annalisa Williams. As an experienced consultative sales and strategy professional, Annalisa prides herself in helping clients develop creatively differentiated solutions offerings. Crafting focused, solution centric messaging that resonates with key market decision makers is a core talent for Annalisa. Her keen intuition fosters an outside the box approach to unique market strategy, product placement, business to business relationship development and value selling principles.
Annalisa is passionate about many things and it shows in her energy and enthusiasm as she faces the day. Being a “super prospector” and “master matchmaker” comes naturally to her. Miraculously fitting together the intricate puzzle pieces for successful business to business strategies, she is able to help her clients reach well-vetted and resourced partners that may be otherwise untouchable. Annalisa is also well known as the go-to source for the latest and greatest new technologies in the agriculture industry.
Annalisa is a California Polytechnic State University San Luis Obispo graduate earning her BS degree in Agribusiness and MS in Agriculture Science. Prior to co-founding AgNexus Consulting, Annalisa worked for Acadian Plant Health building and managing their specialty crop corporate grower portfolio. She has over 15 years of experience launching new technologies, creating strategic marketing and sales direction and compellingly communicating the value of unique technologies to a diverse grower community. In an effort to continue to grow as an individual and enhance her perspectives, Annalisa often participates in continuing education including executive leadership, strategic selling, digital communications and crop consulting.
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